As noted on threads here and here, as well as elsewhere, Paizo will be selling the pdf to their monster 576-page Pathfinder RPG for only $9.99. Aside from a bit of complaining about how this will affect the friendly local gaming store, the reaction to this news has been very positive. In short, all the larger gaming companies who were selling a pdf for the same price as a deadtree are going to have to re-evaluate how that looks. For what it's worth, I think you'll see some nice crossover between pdf and book sales because of this. I know I'll personally be getting a pdf from Paizo and a Pathfinder deadtree copy from the FLGS.
Paizo continues to do things that keep them in the picture and compare favorably to the competition. At this point, it's hard to point much they've done wrong. Let's hope they can keep it up. All I know is, it's nice to have companies out there that feel like they're run by gamers--and well-organized gamers who can keep a schedule, at that.